Practical articles on how search and AI answer engines work, how to optimize for them and what to do about the changing search environment. No fluff. No hype. Just useful information.
Answer Engine Optimization is the practice of making your content the source AI uses when it answers questions. Here is how it works and why it matters for your business.
SEO gets you found on Google. GEO gets you cited by generative AI. They are related but different. We break down what each one does and why you need both.
AI visibility is the new SEO ranking. But you cannot check it the same way. Here is how to find out if AI mentions your business when people ask about your industry.
Traditional SEO optimized for Google's crawler. AI SEO optimizes for models that read, summarize and answer. The principles overlap but the tactics differ.
Crawlability, indexation, page speed, Core Web Vitals. These fundamentals are not optional. AI models depend on clean technical foundations to read your site.
Keywords tell Google what your page is about. Entities tell AI who you are as a business. Entity SEO connects your brand to concepts AI understands.
Structured data helps Google understand your content. It also helps AI models extract facts. Here is which schema types matter most for AI visibility.
AI does not cite content because it is long. It cites content because it is structured, clear and answers a question directly. Learn the format that gets cited.
The search journey changed. People ask AI before they click. They get answers without visiting websites. Here is what that means for your business.
A citation in an AI answer is worth more than a page one ranking. The user never needs to click. They got your name directly from the AI. Here is why that matters.
Most websites were built for Google, not for AI. Here are five signs yours might be invisible to ChatGPT, Gemini and Perplexity, and what to do about it.
Google rankings are easy to track. AI visibility is not. But there are ways to monitor how often AI mentions your brand. Here is what we track for our clients.
Our blog covers everything related to getting found on Google and cited by AI. Articles are organized into nine categories:
Start with an AI Search Audit. Find out your visibility across Google and AI answer engines.